“These stories are woven into the seven-minute teaser for the League of Legends World Championship finals created by Riot Games and Good Boy Creative, transporting fans beyond gameplay to reveal the personal stakes driving each player.

It’s a process that reflects the intensity of the competition itself, led by a group whose goal is bringing fans closer to the sport and its players.

To make these videos, Riot enlists a core team of 20 people between writers, editors, directors, VFX specialists, and producers. For live broadcasts, Riot and partners Good Boy Creative rely on director Phil Choi, who is on stage calling the shots like a team captain.

Together, Riot and Good Boy have created something that goes beyond the traditional matchup hype trailer, and sets the bar high for its competitors. Rather than just dry play-by-plays and commentary, League of Legends’ cinematic storylines elevate esports’ profile to be qualitatively on par with its more traditional counterparts.”